Brand Strategy, Brand Design, Packaging Design
Copywriters: Jason Effman, Greg Batch
Sokenbicha (Coca-Cola)
Like sushi or acupuncture, Japanese ideas for health and wellness have long proven refreshingly wise—yet are often initially met with apprehension, skepticism, or fear. How then to introduce the #1 bottled tea in Japan, rooted in centuries-old tradition, to the West and not scare away consumers? Introducing Sokenbicha: the perfect balance between ancient wisdom with modern taste. The identity, packaging and subsequent ‘core creative idea’ ensured that all future efforts—advertising, retail and media—were not lost in translation.
