Brand Strategy, Brand Design
Design Director: Jason Grube | Designers: Tracey Ige, Kalani Gregoire | Copywriter: Steve Murray
Oakley Infinite Hero
From a personal and heartfelt desire to serve—Infinite Hero was formed to combat issues facing returning vets, both physical and mental. With the potential to broaden partnerships, we were asked to contemplate how the brand could “open up” to all sorts of new categories. What we arrived at was the simple notion of courage: they simply have it, so that we don’t have to find out if we do. So we see courage, then gratitude.
