Visa’s business is complex—its brand shouldn’t be. Our challenge was to find the simple, transformational ideas to transcend organizational boundaries, implemented consistently with clear systems and guidelines—and earn everybody compounding interest.
And, considering our work is to be used and seen by customers for years, it should be built to last. Yet timely support for celebratory or cultural moments can leverage fresh inspiration. Whether it’s tomorrow or 2020, Visa shows up boldly with an impeccable sense of timing.
Brand Strategy, Brand Design, Retail Design, Digital Design