Brand Strategy, Brand Design, Packaging Design
Starbucks Pike Place Roast
Unbelievable growth started steering the brand off-course wildly. As one of the first initiatives to right his ship, Howard Schultz drew from Starbucks’ long coffee heritage to reintroduce a roast from its past, and regain the hearts of the public. With its undeniable taste and universal accessibility, what began as a symbol of authenticity quickly became the new anchor of trustworthiness.
