Brand Strategy, Brand Design, Retail Design, Digital Design
Video Platform, Inc.
Design Director: Jason Grube | Designer: Tracey Ige | Copywriter: Greg Batch
HTC Grip
HTC arrived with a reputation for building gorgeous smartphones, and plans to launch in multiple new categories—including fitness trackers. My team put the brand through a gruelling design workout, and helped it prepare to win on a whole new playing field. We dug deep into its DNA and found a raw, human quality in HTC’s character and were off and running—accelerating their entry into a competitive new category.
