Brand Architecture, Enterprise Advocacy, Partnership Strategy
Video Glassworks
Coke ekoCycle
Flipping “Coke” backwards, one reads “ekoC.” This little trick prompted the big idea to flip recycling on its head for the company: to reclaim all of our own material from the landfill, repurposing it into compelling products, then invite other brands to join in on the larger cause—one we knew much bigger than ourselves. Both action and invitation, what eventually became “ekoCycle” is setting the bar for conscious capitalism…one of replenishing returns.
