Coca-Cola Life’s all about natural goodness. Or, a brand in touch with nature. A brand that "isn’t selfish, knows what’s essential, and believes human nature is essentially good." So its communication strategy, packaging system and visual identity needed to spread the goodness...naturally. Launched in Argentina to a spectacular reception (globally shortly thereafter), Coke’s first all-natural low-calorie cola is proving a huge success for those who crave better.
Brand Strategy, Brand Design, Package Design, Visual Identity System
Video Santo Argentina
Designers: Daniel Lustig, Tim O'Brien, Tracey Ige | Letterer: Jon Cannell